MaxAB has announced its successful merger with Wasoko, marking a transformative milestone for Africa’s informal retail sector. The merger propels MaxAB from a B2B e-commerce company to a comprehensive multi-vertical B2B ecosystem, targeting Africa’s $600 billion informal retail market.
With an expanded reach, the merged entity now serves over 450,000 merchants across Egypt, Morocco, Kenya, Tanzania, and Rwanda. This integration also enhances fintech offerings, allowing retailers access to e-payments, credit financing, and digital top-ups, thereby fostering greater financial inclusion across the continent.
One of the major benefits of this alliance is the increased regional integration, facilitating intra-African trade by streamlining the movement of goods between North and East Africa. Leveraging advanced AI algorithms trained on localized data, the company optimizes delivery routes, ensuring faster, more efficient service for retailers.
Together, MaxAB and Wasoko are poised to revolutionize the accessibility and affordability of essential goods, empowering retailers to expand and better serve their communities. This merger sets a strong foundation for Africa’s economic growth and demonstrates the potential for world-class tech innovation emerging from the continent.
