MAX is the leading vehicle subscription platform in Africa and was founded out of MIT Sloan in 2015 by Adetayo Bamiduro and Chinedu Azodoh. MAX solves some of the biggest pain points that taxi drivers and commercial transport operators have. MAX partners with OEMs, EV manufacturers, and fleet owners to provide vehicle financing and subscriptions to gig drivers and mobility entrepreneurs via termed contracts and service bundles.
These entrepreneurs are referred to by MAX as “Champions”, and what MAX does is to provide them with electric and low-emission vehicles. In addition to that, MAX also provides these entrepreneurs with insurance, healthcare, a digital wallet, maintenance plans for vehicles, and battery swapping stations.
MAX began operation in Ghana in 2022 and the objective has been to fully penetrate the market with electric vehicles. MAX has already built a swapping station that uses renewable energy to charge the batteries, with champions onboarded to the platform. In May 2023, MAX began operations in Cameroon to provide its champions with electric and low-emission vehicles. This has increased MAX’s operations to 12 cities in 3 countries and has over 15,000 active drivers from a pipeline of 200,000 prospects. MAX targets a market of up to 20 million mobility entrepreneurs in Africa’s USD 200 billion mobility industry with a global diversification strategy.
MAX prides itself as a market leader and its superior technology platform includes:1. Credit assessment and credit decisions for mobility entrepreneurs
2. Vehicle subscription platform, digital wallet, payments, targeted savings, and complementary BNPL products.
3. Fleet management, fleet recovery, geo-fencing, and telematics
MAX is a market leader for electric and low-emission vehicles in Africa. MAX’s vehicles are ideal for Africa as they have a reinforced suspension, battery swapping technology, improved ground clearance, and torque. MAX will become the go-to distributor for EV manufacturers breaking into the African market.