After expanding into Zambia in May 2023, African eCommerce platform, Wasoko, has entered the Democratic Republic of Congo (DRC).
Goma, the capital of North Kivu province, is now part of Wasoko’s expanded market reach for small businesses.
Shop owners can access competitively priced products from manufacturers and distributors through Wasoko’s mobile app and real-time tracking data on sales, business insights, and market trends.
Wasoko, which debuted in 2016, claims it has addressed the supply chain inefficiencies that millions of small business owners in Africa’s informal retail sector face.
The company, which operates in Kenya, Tanzania, Rwanda, Uganda, and Zambia, has over 220,000 informal retailers and has filled over 5 million orders.
Wasoko entered Rwanda in 2019, and since then, its revenues have soared from $2 million in its first year of operation to $48 million in 2022. Given its success in Rwanda, Wasoko is equally optimistic about using its current infrastructure to support small business growth in the neighbouring DRC.
