Africa Digital Media Institute Announce Initiative To Impart African Digital Professionals With Green Skills

The Africa Digital Media Institute (ADMI) has announced it will partner with African digital professionals to impart them with Green Skills for sustainable impact.

The initiative, aimed at supporting millions of African digital professionals and entrepreneurs, focuses on creating impactful content related to environmental concerns.

By harnessing the power of digital media, immersive technologies, and collaborative partnerships, ADMI seeks to educate and empower the youth to drive positive change.

The Head of Partnerships at ADMI, Mukui Mbindyo, highlighted the institute’s dedication to nurturing a generation of digital professionals who are equipped to tackle advocacy issues.

Through various mediums such as social media platforms, podcasts, webinars, and interactive immersive technologies like augmented reality and virtual reality, the digital hub aims to engage young individuals in understanding the world’s challenges and actively contributing to solutions.

“At ADMI, we believe that knowledge empowers action. Our goal is to provide students with the tools they need to make informed decisions and create meaningful change,” says Mukui Mbindyo.

“We recognize the importance of skills like artificial intelligence, data analysis, and machine learning in comprehending complex issues like climate change. Equally vital are creativity, innovation, and critical thinking, which underpin sustainable practices.”

By partnering with international organizations, NGOs, and local entities, the institute ensures that young individuals gain practical experience and exposure to diverse solutions from around the world.

This approach not only empowers the students but also empowers the society at large, addressing environmental challenges holistically.

It also fosters a holistic and culturally relevant understanding of sustainability, ensuring that students are well-equipped to address challenges in a contextually appropriate manner.

“We are committed to creating a rich environment that encourages cross-cultural learning and collaboration,” adds Mukui Mbindyo.

“Our workshops and discussions delve into the intersection of technology, media, and sustainability within different cultural contexts. This approach equips our graduates with not only technical skills but also a profound commitment to sustainable change.”


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